This kind of tool is very important for marketing. It is a great weapon that you need to manage properly. Here we show you a couple of tips to design your brochure.

First of all, you need to make yourself some questions, and then answer them yourself too, of course.
Who you are? You ought to know what is your brand personality. If you don’t know it, all of your marketing material will feel distant.

Know your audience. It is not the same communication language to talk to a child, to students, to elder people, to housekeepings or business managers. You should use the wording, the image, the colors they will understand and they would be confort with.

What do you want to say? You can use brochures for many reasons: Some sale offers, improve your brand image, make your store visible in the city, invite to a special event, etc. So when you have the right idea of what you want to spread around, we can start to think right.

Set your metrics to goal. What should be a success campaign. So you should offer some hint to you can determine if that customer came from your brochure. You can create a special offer, so if anybody ask for it you will know that customer read your brochure. Or if you want to improve your website, use a specific page to know how many people visit it.
Determine your budget. It involves a lot of parameters. You can choose a better paper, a bigger brochure, and, of course, how many pieces. Sometimes it is better make a few brochures but in high quality, to get the right people and not spend a lot of money.

Choose your brochure model. There are a lot of alternatives. Some are more readable and natural to open. Some are more complex, but you can use a lot of info.

1. Half-Fold

2. Classic Tri-Fold

3. Single Gate Fold

4. Four-Panel Fold

5. Double-Gate Fold

6. Z Fold

7. Four-Panel Accordion Fold

8. Four-Panel Roll Fold

9. Die-cut Z Fold

10. Five-Panel Accordion Fold

11. Tri-Fold + Half-Fold

12. Tri-Fold + Z Fold

13. Eight-Panel Roll Fold

14. Half-Fold + Half-Fold

Now, design! Remember to mix text, images, colors. Use your brand logo and name (and motto). If you have an image that is part of your identity (a person, a building, a pet) include it. Look you design as your potential reader. Be clear, direct. Don’t use a lot of images and text, just the necessary.

Evaluate your design. Don’t send it to your printer yet! Show it to people you know, hear the critics and be open to changes.
Don’t forget to ask to specialist. We can ease your work, give a couple of extra hints due to your kind of issue. Call us to help you! 1-877-421-0668